Job Vacancy For Geo Marketing Manager

• The successful candidate will join our team as a Manager for Geo Marketing in the Marketing Department.
• (S)He will report to the Head for performance and Planning and will be responsible for gathering and analyzing data for decision making.
• The Geo Marketing Manager will also oversee the preparation of forecasting revenue and relevant KPIs to monitor daily and monthly performance and will as well liaise with sales/network/commercial teams to monitor and drive site profitability, 4G rollout, National roaming and GIFEC.

• Responsible for tracking, analyzing all related KPI's on 4G rollout, GIFEC and National Roaming.
• Supervise the delivery of accurate, insightful, and timely analysis into the performance of the business.
• Provide in-depth understanding of regional and zonal operational and financial performance.
• Integrate and analyze market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones etc).
• Lead projects using advanced data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
• Provide analytics and insights to the business on consumer behavior /usage and the impact of network performance on service revenue and prepare all business forecast.
• Provide data and insights to the commercial business units and finance decision support teams to aid in conducting post-implementation reviews on newly launched products.
• Propose solutions and strategies to business challenges and lead the documentation and maintenance of business reporting definitions.
• Data mining or extracting usable data from valuable data sources and processing, cleansing, and validating the integrity of data to be used for analysis.
• Analyzing large amounts of information to find patterns and solutions and Developing prediction systems.

• Must be able to work effortlessly within the team and across the business to drive discussions on business performance.
• Must show initiative and anticipate the needs of the team and work proactively to deliver the necessary support.
• Develop and implement geo-targeted marketing strategies to drive customer acquisition, retention, and brand loyalty.
• Utilize geographic data and insights to identify market trends, customer behavior, and competitive landscapes.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Create and manage location-based campaigns across various channels, ensuring a cohesive and impactful presence.
• Analyze and interpret data to optimize the effectiveness of marketing efforts.
• Monitor and report on the performance of geo-marketing campaigns, providing insights for continuous improvement.
• Stay abreast of industry trends and emerging technologies to enhance our geo-marketing capabilities.

• Must have a natural inclination for seeking out new ideas and opportunities.
• Should exhibit creativity in approaching everyday challenges in the workplace.
• Design, automate and disseminate interactive business reports to generate actionable insights.

• Must be able to plough through challenges and see all tasks to their conclusion.
• Constructively challenge and assist U&R team with data and insights to manage customer base, reduce churn and develop exciting products.

• Must have strong analytical, conceptual, and problem-solving abilities.
• Must possess excellent attention to detail.
• Proven experience using excel.
• An understanding of budgeting procedures, methods, and evaluation criteria

• Must be able to communicate confidently both orally and in writing. Presentations to the business is a normal requirement for this role.
• Must have good interpersonal skills to support working closely with the financial teams within the business.

• Bachelor's degree in marketing, Business, or a related field.
• Proven experience in geo-marketing, location-based services, or a similar role within the telecommunications industry.
• Proficiency in GIS (Geographic Information System) tools and other relevant technologies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with telecom industry trends and customer behavior.

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