Trade Marketing Manager Needed for Employment- FMCG - Tema
Greater Accra
Permanent
Full-time
2 months ago
Apply easily
Develops marketing strategies to increase product sales in retail and distribution channels.Works closely with sales and marketing teams to align plans and goals.Plans and executes trade promotions to boost in-store visibility.Analyzes market trends and competitor activity.Creates promotional materials and point-of-sale displays.Builds strong relationships with retailers and distributors.Monitors and evaluates the success of marketing campaigns.Manages the trade marketing budget.Coordinates product launches in the market.Conducts training for sales teams on product knowledge and promotions.Collects feedback from trade partners to improve strategies.Ensures brand guidelines are followed in all trade marketing activities.Supports pricing and placement strategies for key accounts.Uses data to make decisions on product positioning and targeting.Reports results and insights to senior management.