Digital Marketing and Insights Manager by Absa Bank

• Collaborate with the bank's digital agency and other vendor partners in developing digital strategies and plans through ensuring alignment of overall country and Centre Go -To Market (GTM) initiatives.
• Strategize, grow, and maintain the bank's digital and social media platforms, with a focus on engagement, customer service, lead generation, community growth and loyalty.
• Brainstorm new and creative growth strategies through digital marketing.
• Keep up and evaluate emerging digital and innovative programmatic technology trends and provide thought leadership and perspective for adoption within our digital strategy where appropriate.
• Evaluate best avenues and draw conclusions that are both data and marketing driven from customer campaigns on a tactical level.
• Optimize the bank's online presence through owned channels and platforms that meets customer needs and deliver leads.
• Periodic review of all social media platforms and propose appropriate community growth strategies.
• Assess the Bank's digital marketing needs and prepare a well-informed budget for execution.
• Conduct active social listening and online monitoring with the relevant tools to identify industry trends and opportunities as well as potential crisis and advise the bank accordingly.

• Collaborate with the Agency digital marketing team in the delivery and execution of agreed deliverables.
• Coordinate with our digital marketing Agencies to create effective digital marketing campaigns within our demand side platforms.
• Optimize the bank's online presence through owned channels and platforms that meets customer needs and deliver leads.
• Optimize for brand and non-brand keywords to ensure the bank's websites rank high on search engine results.
• Examine and analyze website traffic, track online leads conversion and report on web assets.
• Ensure the transition from using Third audiences to First party for digital marketing campaigns.
• Perform other duties that may be assigned from time to time by the Functional Head of Department

• Ensure full coordination and collaboration with other departments and external creative agencies to develop quarterly content calendar.
• Design, implement, and manage online promotional campaigns in line with scheduled activities to generate online community interest, engagement, and conversion.
• Develop creative story ideas or copies for various online channels that are in line with the Company's marketing communication strategy.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Ensure that audience are engaged by being proactive and responsive to questions and queries across all digital channels to improve response rate and time.
• Ensure customer feedback are appropriately channelled for the necessary actions by Customer Experience Team (CX Team)
• To ensure audience responses on all our social media platforms are appropriate for the queries raised and non-automatic in nature.

• Ensure alignment of content creation and platform usage on the Bank's social media platforms to retain interest and drive conversion.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Develop creative story ideas or copies for various online channels that are in line with the Company's marketing communication strategy.

• Build relationships with brand ambassadors through sustainable and effective influencer and blogger management/engagement.
• Partner with product, Digital Transformation, innovation & technology teams to deliver customer-centric digital experiences.

• Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

• Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

• Ensure adherence to governance and compliance.
• Monitor adherence to the Marketing, Sponsorship and Brand, (country)

• Contribute to the development of business unit strategy.
• Ensure all Digital assets receive local and or Execution Forum approval.
• Manage departmental budgets and ensure all expenditures receive necessary approvals as per policy.

• The jobholder must have a BSc/MSc in Marketing, Digital Marketing, or any related field.
• Professional certification and/or a master's degree in related field is added advantage.
• 3-6 years proven working experience in Digital Marketing and campaign management.
• Strong experience with Google analytics, Google Ads, Web optimization, wireframe design, SEO, and SEM social media channels
• Data driven, understands the importance of KPIs, measurement, Tracking and Reporting
• Experience in optimizing landing pages and user funnels.
• Knowledge of digital marketing experience in the banking industry is an added advantage.
• Experience in creative writing, graphic design and photography skills would be an added advantage.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Digital Marketing skills
• Strong analytical, problem-solving and a data-driven skills
• Strong Communication skills (written and verbal)
• Presentation skills
• Insight development and analysis
• Project Management skills
• Adapting and responding to change
• Resilience and flexibility
• Strong eye for creative artwork
• Appreciation of customer behavior, trend analysis and insight
• Ability to collaborate within multi-segment environment and with diverse teams to deliver objectives.

• Creative Problem Solving
• Customer Focus
• Strategic Capability
• Collaboration and Influencing
• Results Oriented
• Deciding and Initiating Action

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