Job Vacancy For Brands Manager (B2B, AT Money & Customer Experience)

• The successful candidate will join our team as a manager, for Brands AT Business Money & Customer Experience in the Marketing Department. (S)He will report to the Head, Brands Management and will assist in the development of ATL, BTL as well as New Media (Digital) advertising.
• The successful candidate will be Brands Manager for B2B, AT Money, Customer Experience and work with Internal and External stakeholders. (Product Managers, Functional Heads, Advertising Agencies, etc.)

• Work with the respective agencies to develop end-to end- execution plans for all Marketing Campaigns, targeting the right audience, i.e., Enterprise and Prepaid customers or any other segments as per the brief.
• Manage the entire Communications process of core Segments.
• Ensure all assets for the Segments from agencies are aligned to AT brand guidelines & equity objectives.
• Drive visibility for AT to achieve both Market & Revenue Growth
• Assist in the achievement of Brand KPIs including TOMA, Brand Consideration, Brand Preference, etc. as defined by the business at every point in time.
• Support the CVM and the Digital Teams with timely Marketing campaigns to improve loyalty, repeat purchases, etc.
• Manage the entire communications process from briefing to execution, and post campaign evaluation.
• Assist in managing Prepaid products portfolio.
• Ensure that all B2B, AT Money and CX Campaigns comply with the Brand Guidelines.
• Work with Internal stakeholders, PR, Trade, B2B, AT Money and Customer Experience teams to ensure consistency in single-minded messaging across all relevant channels.
• Work on all Trade Visibility materials and ensure they comply with the Brand guidelines.
• Work with the Media and Research agencies to analyze the media landscape and competitors' and report to management on weekly and monthly basis.
• Interpret feedback from relevant functional areas and convert them into action plans for the Business.
• Support Product Managers with their marketing planning cycle.
• Additionally, work on any other responsibility assigned to you by your line manager.

• Brands scores - TOMA, Consideration, Brand Preference and Brand Equity
• Gross Revenue
• Share of Voice

• University degree in Marketing or social sciences.
• A minimum of 4-5 years relevant post National Service working experience in Telecoms, FMCG or Marketing agency.
• Prior experience in product management.
• Prior experience in executing marketing campaigns.

• Effective project management, organization, and leadership skills.
• Creative, analytical, and critical thinking abilities with an eye for details.
• lead cross-functional team to undertake marketing activities.
• Excellent presentation, oral and written communication skills.
• Ability to work under pressure and time constraints.
• Computer literate and tech savvy.
• Ability to work effectively with a wide range of cultures in a diverse community.
• Willingness to travel to ensure smooth take-off of all marketing activities across the country.
• Excellent interpersonal skills.

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