E-Business Manager by Publicis West Africa (PWA)

Publicis West Africa (PWA)

Accra
Permanent
Full-time

30 days ago

Job DescriptionJob DescriptionCompany DescriptionPublicis West Africa (PWA) is an important regional hub. The main languages that the agency works in are English, French & Portuguese. There are several local dialects (as well) across the markets we work in. However, it's key to note that interactions, both spoken and via email, within the Publicis network agencies is in English. This role requires the individual to manage financial functions of the agency in Ghana. They should maintain a far sightedness in order to ensure that the funds are utilized in the most efficient manner. Their actions directly affect the profitability, growth and goodwill of the agency.Job Description

Maintain website content via Content Management System (CMS) and/or XML ingestion.
Update all web pages, newsletters through a combination of online editorial tools and/or direct HTML manipulation.
Plan and manage all digital marketing, including Email/SMS, Search, Influencers, social, display & video campaigns
Measure and report on the performance of digital marketing campaigns
Identify trends and insights, and optimize - design, messaging, spend and performance based on the insights
Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, Newsletter templates, AR Filters, Bots and optimize user experience
Utilize strong analytical ability to evaluate and optimize end-to-end consumer experience across multiple channels and customer touch points
Direct global innovative e-business projects - strategic business case development, project selection, piloting, and implementation.
Provide thought leadership and perspective on marketing, tech and communications.

QualificationsExperienced E-Business Manager to assist in the planning, execution, optimization and reporting of online marketing efforts.Job Description

Maintain website content via Content Management System (CMS) and/or XML ingestion.
Update all web pages, newsletters through a combination of online editorial tools and/or direct HTML manipulation.
Plan and manage all digital marketing, including Email/SMS, Search, Influencers, social, display & video campaigns
Measure and report on the performance of digital marketing campaigns
Identify trends and insights, and optimize - design, messaging, spend and performance based on the insights
Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, Newsletter templates, AR Filters, Bots and optimize user experience
Utilize strong analytical ability to evaluate and optimize end-to-end consumer experience across multiple channels and customer touch points
Direct global innovative e-business projects - strategic business case development, project selection, piloting, and implementation.
Provide thought leadership and perspective on marketing, tech and communications.

[WPSM_AC id=8719]JOB ALERTS:Requirements:

5 to 8 years experience as a Digital Marketing Manager or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with social media, Google Ads, email campaigns and SEO/SEM
Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent Microsoft Excel and PowerPoint skills
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field

Skills

Digital Marketing
Website & CMS management
Email Marketing
Search Engine Optimization (SEO)
Data Analytics
Project Management
HTML (is an advantage)

Additional InformationPublics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groupsClosing Date :4th April, 2023HOW TO APPLY

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