Marketing Officer by Kintampo Rural Bank

• The Marketing Manager shall be the Head of the Marketing Department and shall be responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank

• Will be required to set up the Marketing Department
• Responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
• The successful applicant shall lead the team to develop and implement a marketing programme that will be in alignment with the overall bank’s strategic objectives set
• Direct, supervise and coordinate the marketing staff
• Collaborate with the management team headed by the CEO to develop targeted marketing activities that will assist in the achievement of brand/agency goals
• You will facilitate, lead and manage new product development processes to come up with attractive, suitable and market responsive product for the bank
• Review the performance of the bank’s products and service on monthly basis
• Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage’s and website content
• Assure all forms of advertising meet compliance requirement and marketing standards
• Ensure the bank’s website content is updated with relevant and up-to-date resources and information to help customers and the general public with their financial needs
• Conduct periodic market surveys to assess consumer taste and general market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction and ongoing service quality
• Monitor and co-ordinate staff participation in local events ni a manner that will enhance credibility of the bank

• First Degree in Marketing, Banking and Finance, Economics or related field or acceptable professional qualification such as ACCA, CA, ACIB?, CIMA etc. Masters Degree in a related field is an added advantage
• The preferred candidate should have at least 5 years of demonstrable experience as a marketer or in a related field
• Age Limit: 25-40 years

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