Senior Sales Marketing Manager - GMR Industries

GMR Industries

  • Accra
  • Permanent
  • Full-time
  • 2 months ago
We are a beverage manufacturing company producing high-quality alcoholic and non-alcoholic drinks for local and international markets. With a strong presence across Ghana, we’re on a mission to expand and grow the market.The RoleWe’re looking for an experienced and driven Senior Sales & Marketing Manager to lead and transform our commercial strategy. This is a pivotal leadership role that combines strategic planning with hands-on execution. You'll lead our Regional Sales Managers (RSMs), inspire the national sales team, and shape a winning go-to-market and brand strategy.[ad]Responsibilities
  • Lead, manage, and develop the nationwide sales and marketing teams.
  • Drive overall sales performance through effective leadership of RSMs and Sales Executives.
  • Design and implement growth strategies for on-trade, off-trade, general trade and modern trade channels.
  • Develop marketing campaigns to build brand equity and grow market share.
  • Analyze market trends, customer insights, and competitor activity to inform strategy.
  • Work with cross-functional teams to align demand and delivery.
  • Report directly to the C-Suite and provide monthly performance updates.
What We’re Looking For
  • Proven 10+ years of experience in sales and/or marketing leadership, ideally in FMCG or beverages.
  • Strong track record of managing regional teams and driving revenue growth.
  • Excellent communication, analytical, and leadership skills.
  • Deep understanding of the beverage market and customer dynamics.
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
[ad2]Why Join Us?
  • Be part of a growing company with regional influence.
  • Autonomy to shape national sales and marketing strategy.
  • Work with passionate teams and a leadership that values innovation and impact.
  • Competitive salary, performance bonuses, relocation and benefits.

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