Sales & Marketing Manager - Equity Health Insurance

Equity Health Insurance

Accra
Permanent
Full-time

Just now

Equity Health Insurance is a leading provider of comprehensive health insurance solutions committed to ensuring access to quality healthcare for all. By focusing on equity, accessibility, and innovation, we strive to empower individuals and families to manage their health and well-being effectively.*ROLE DESCRIPTION*We are looking for a dynamic and experienced Sales & Marketing Manager with a proven track record in the health insurance industry. The ideal candidate will be responsible for leading the development and execution of integrated sales and marketing strategies to grow market share, drive customer acquisition and strengthen brand positioning within the competitive health insurance space.[ad]*KEY RESPONSIBILITIES*Sales:

Develop and implement sales strategies to acquire new individual, group and corporate health insurance clients.
Build and maintain relationships with brokers, corporate clients, healthcare providers and strategic partners.
Lead the sales team by setting performance goals, providing coaching and driving accountability.
Identify new market opportunities and emerging customer segments.
Ensure compliance with regulatory and underwriting guidelines during the sales process.
Analyze sales data, market trends and customer feedback to refine strategy and improve conversion rates.
Achieve sales revenue targets and expand market share in the health insurance sector.

Marketing:

Design and execute multi-channel marketing campaigns to promote health insurance products to individuals, SMEs and large enterprises.
Position the brand effectively in a competitive market by highlighting value propositions such as coverage options, affordability, customer service and digital capabilities.
Work closely with product, actuarial and underwriting teams to align product offerings with market demands.
Develop content for advertising, digital marketing, brochures and sales presentations in line with industry regulations.
Monitor competitor activities and adjust positioning strategies accordingly.

JOB SPECIFICATIONRequired Qualifications and Experience:

Bachelor’s degree in Marketing, Business Administration, Insurance or a related field (MBA or equivalent preferred).
5+ years of experience in sales and marketing, with at least 3 years specifically in the health insurance or insurance industry.
In-depth knowledge of health insurance products, regulatory frameworks, and market dynamics.
Demonstrated success in achieving sales targets and leading successful marketing initiatives.
Strong understanding of B2B and B2C sales channels in the health insurance sector.
Familiarity with CRM platforms (e.g., Salesforce) and digital marketing tools.
Excellent communication, negotiation, and presentation skills.

[ad2]Preferred Experience:

Experience working with TPAs, brokers, or insurance aggregators.
Knowledge of public and private health insurance schemes and policies.
Experience with digital transformation or customer journey optimization in the insurance sector.
Understanding of local insurance compliance laws and underwriting guidelines.

Key Competencies:

Strategic Sales Planning
Insurance Market Insight
Customer Acquisition & Retention
Regulatory Compliance Awareness
Leadership & Team Development
Data-Driven Decision Making
Brand & Product Positioning

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