Job Vacancy For Digital Marketing Officer
- Accra
- Permanent
- Full-time
- Plan and execute all digital marketing, including SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence as well as graphic design
- Measure and report performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal team to create landing pages and optimise user experience
- Utilimise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Plan and monitor the ongoing company presence on social media
- Launch optimised online adverts through media platforms to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Minimum of Degree in Marketing/IT or a related field
- Proven work experience in digital marketing and graphic designing
- Proofreading and editorial skills with a good eye for detail
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
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