E-commerce Digital Marketing Specialist by Steaman Group Ltd

Steaman Group Ltd

Accra
Permanent
Full-time

30 days ago

Job DescriptionJob DescriptionWe are seeking an E-commerce Marketing Specialist and Graphic Designer with 2-3 years of experience in the e-commerce sector to play a crucial role in strengthening our online visibility and marketing strategies. The ideal candidate should have a deep understanding of e-commerce marketing, the ability to create engaging content, and the graphic design skills to create captivating visuals.Responsibilities:Marketing Strategy

Develop and execute comprehensive marketing strategies tailored to the e-commerce industry, covering affiliate marketing, email marketing, social media advertising, and PPC campaigns.
Collaborate with affiliate partners to drive referral traffic and boost e-commerce sales.
Monitor and optimize marketing campaigns based on data-driven insights to maximize ROI.
Collaborate with cross-functional teams to ensure a unified e-commerce marketing approach.

Digital Marketing

Execute and manage digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), and social media advertising.
Utilize e-commerce data analytics to refine digital marketing strategies and improve online customer acquisition and conversion rates.

Content Creation

Produce compelling and SEO-optimized content for product descriptions, blog posts, social media posts, email newsletters, and other e-commerce content.
Develop persuasive product copy and engaging content to resonate with the e-commerce target audience.
Manage multimedia content creation, including images, videos, and infographics, to enrich e-commerce content.

Graphic Design

Design visually appealing graphics, product images, banners, and advertisements that align with e-commerce branding and marketing objectives.
Ensure a consistent visual identity and user experience throughout the e-commerce platform.
Collaborate with the product and marketing teams to create and maintain an appealing product catalog.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Graphic Design, or a related field.
2-3 years of experience in e-commerce marketing, digital marketing, content creation, affiliate marketing, and graphic design.
Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong knowledge of e-commerce marketing tools and platforms, including Google Analytics, SEO, and e-commerce platforms.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a dynamic environment.
A portfolio showcasing prior e-commerce marketing and graphic design work.

Preferred Requirements:

Previous experience with affiliate marketing programs and relationship management.
Knowledge of e-commerce email marketing platforms and CRM systems.
Familiarity with content management systems (e.g., WordPress) and marketing automation tools.
Understanding of e-commerce best practices and industry trends.

Closing Date : 25th Jan, 2024HOW TO APPLYTo apply for this exciting opportunity, please submit your resume, cover letter, and a link to your portfolio showcasing your e-commerce marketing and graphic design work through hr@steamangroup.comWe look forward to exploring how your skills can drive our e-commerce success.Steaman Group is an equal-opportunity employer and values diversity. We encourage candidates from all backgrounds and experiences to apply.

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