Business Development Manager

Greater Accra
Permanent
Full-time

4 days ago
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Travel:Frequent local travel required; occasional international travel for client meetings, partnerships, or industry eventsJob SummaryThe Business Development Manager is responsible for driving revenue growth, acquiring new clients, and expanding business opportunities.This role identifies new market opportunities, develops strategic proposals, builds strong client relationships, and collaborates with internal teams to ensure service delivery and client satisfaction.The successful candidate will lead sales initiatives, manage pipelines, and contribute to the strategic growth of the agency.Key Performance Areas·Client Acquisition & Relationship Management·Revenue Growth & Sales Strategy·Market Research & Opportunity Identification·Proposal Development & Negotiation·Collaboration with Internal Teams·Report & Performance AnalysisKey Responsibilities1. Client Acquisition & Relationship Management

Identify, target, and engage prospective clients in the creative, marketing, and media space
Build and maintain strong, long-term relationships with clients
Understand client needs and offer tailored solutions
Ensure high client satisfaction and retention

2. Revenue Growth & Sales Strategy

Develop and implement sales strategies to achieve revenue targets
Monitor sales performance and adjust strategies as needed
Lead pitch presentations, negotiations, and deal closures
Identify cross-selling and upselling opportunities within existing clients

3. Market Research & Opportunity Identification

Research industry trends, competitor activity, and emerging opportunities
Identify potential partnerships, collaborations, and sponsorships
Keep abreast of market dynamics to inform business strategy

4. Proposal Development & Negotiation

Prepare compelling proposals, presentations, and client pitches
Negotiate contracts, terms, and agreements to benefit the organization and it clients
Ensure proposals align with client objectives, budgets, and agency capabilities

5. Collaboration with Internal Teams

Work closely with creative, production, and strategy teams to develop client solutions
Ensure seamless transition from pitch to project execution
Provide feedback and insights to internal teams for continuous improvement

6. Reporting & Performance Analysis

Maintain accurate sales pipeline and CRM records
Prepare regular reports on business development activities, wins, and KPIs
Analyze performance metrics to inform strategy and decision-making

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