Senior Sales And Business Development Manager

  • Accra
  • Permanent
  • Full-time
  • 8 hours ago
  • Apply easily
JOB OVERVIEWOur client is a globally recognized premium beverage brand with a rich heritage and a strong reputation for quality, craftsmanship, and innovation. While rooted in family-owned values, the company operates with a dynamic, entrepreneurial mindset and is focused on strategic expansion into high-growth markets. As part of its international growth agenda, the company is seeking a Senior Sales & Business Development Manager – Africa to lead its expansion across the African continent. This is a high impact, strategic role responsible for establishing and scaling the company’s presence across key African markets. The successful candidate will drive market entry strategies, build and manage strong distribution networks, and deliver sustainable revenue growth. The manager will operate with a high degree of autonomy, acting as the company’s commercial lead across Africa, while working closely with global teams to align on brand positioning, supply, and long-term growth objectives.RESPONSIBILITIESMarket Entry & Growth Strategy
  • Develop and execute a comprehensive sales and business development strategy for Africa, aligned with global objectives.
  • Identify and prioritize high-potential markets across the region, including Nigeria, South Africa, Kenya, Ghana, Ethiopia, Angola, Tanzania, Algeria, Cameroon, and Uganda.
Distributor & Partner Management
  • Identify, evaluate, appoint, and manage distributors, importers, and key commercial partners.
  • Build strong, long-term partnerships to ensure brand visibility, market penetration, and consistent growth.
Business Development
  • Drive new business opportunities across both on-trade (hotels, restaurants, bars) and off-trade (retail, supermarkets) channels.
  • Lead negotiations on commercial agreements, pricing structures, and contractual terms.
Market Intelligence & Insights
  • Conduct in-depth market research and competitive analysis to identify trends, risks, and growth opportunities.
  • Provide actionable insights to inform strategic decisions.
Cross-Functional Collaboration
  • Work closely with marketing, supply chain, and finance teams to ensure effective execution of market plans.
  • Support brand positioning and activation strategies tailored to local markets.
Performance Management & Reporting
  • Deliver accurate sales forecasts, budgets, and performance reports.
  • Monitor KPIs and implement corrective actions where necessary.
Brand Representation
  • Represent the company at international trade fairs, industry events, and in-market engagements.
  • Act as a brand ambassador across all key markets.
Travel & Market Presence
  • Maintain a strong on-the-ground presence through frequent travel across African markets to build relationships and oversee operations.
QUALIFICATIONSExperience
  • 8–15 years’ experience in international sales and business development within FMCG, ideally in beverages or beer.
  • Proven track record of successfully entering and scaling markets within Africa.
Market Expertise
  • Strong understanding of African distribution landscapes and regulatory environments.
  • Established network of distributors, importers, and key industry stakeholders across multiple African markets.
Commercial Acumen
  • Demonstrated success in negotiating complex commercial agreements and driving revenue growth.
  • Experience launching and building premium consumer brands is highly desirable.
Skills & Competencies
  • Exceptional relationship-building, negotiation, and stakeholder management skills.
  • Entrepreneurial mindset with a hands-on, results-driven approach.
  • High level of resilience, adaptability, and cultural awareness.
Education & Languages
  • Bachelor’s degree in Business, Marketing, or a related field (MBA is an advantage).
  • Fluency in English is required.
  • Additional languages such as French or Portuguese are a strong advantage.
Other Requirements
  • Willingness and ability to travel extensively across the African continent.
  • Self-starter capable of working independently in a fast-paced, growth-oriented environment.

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