Digital and Social Media Manager - First National Bank

Accra
Permanent
Full-time

1 month ago

Welcome to First National Bank Ghana, the home of the #Changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.As part of our talent team in Marketing and Corporate Communication, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.Your core duties will be to help business achieve the revenue, market share, customer, business and profit objectives for a relevant portfolio or focus area by effectively executing digital marketing strategies across appropriate channels by way of relevant campaigns and ongoing advice, insights and support.[ad]Are You Someone Who Can

Develop and manage professional relationships with third party suppliers/partners and oversee final delivery and standards of said suppliers/partners, as guided by centre marketing guidance and governance
Develop and manage relationships with business through professional partnership and provision of specialist support and advice to maximise the influence and impact of the digital marketing function
Design and develop the relevant integrated digital portfolio marketing plans that ultimately result in profitable growth of the portfolio
Manage and/or give input into digital channel delivery on all digital campaigns, including landing pages, user experience optimisation and input into sales fulfilment processes
Conduct competitor benchmarking and research and evaluate customer research including social media reporting, market conditions and competitor data to be used as input to the digital marketing strategy
Drive the implementation of best practices, frameworks and processes to ensure delivery against digital segment and digital channel strategies
Give input into, promote and apply professional and franchise digital media standards, practices and governance which are aligned to the segment marketing strategy
Documents and disseminate key insights from key digital marketing initiatives to ensure continuous learnings in line with group processes and frameworks
Actively seeks ways to improve efficiency and effectivity of focused and integrated digital marketing campaigns, activities and projects
Continuously report on key performance outcomes and deliverables, and drive optimization opportunities across media and channels
Continuously assess own performance, seek timely and clear feedback and request development where appropriate
Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies
Serve as an active member of the digital marketing community through partnership with colleagues, driving collaboration and integrating deliverables to optimize the impact of an integrated marketing approach on the relevant customer segment

You Will Be An Ideal Candidate If You Have

The relevant degree
At least 5 years of relevant experience

You Will Have Access To

Opportunities to network and collaborate
A challenging working environment
Opportunities to innovate

[ad2]We Can Be a Match If You Are

Adaptable and curious
Thrive in a collaborative working environment

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