Marketing Executive

Accra
Permanent
Full-time

1 day ago
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Job Purpose: To take a global perspective on market opportunities and lead in the assessment and prioritization of these opportunities towards the achievement of the commercial objectives of the organisation.The development and maintenance of a long-term commercial strategy for the company ensuring that the business looks ahead at the longer-term, strategic opportunities that will provide a step change for the business and achieve maximum sales, profitability, growth, and account penetration within the telecommunications industry by effectively selling the company’s products and services.Key Accountabilities

Business Development:

Identify and pursue new business opportunities in the A2P SMS space.

- Build and maintain relationships with key decision-makers at potential client companies.- Develop and execute sales strategies to drive revenue growth.

A2P SMS Expertise:

- Stay up to date on industry trends, regulatory requirements, and best practices in A2P SMS.- Develop a deep understanding of our A2P SMS platform and its capabilities.

Partnerships and Collaborations:

- Identify potential partners and collaborations that can drive growth in our A2P SMS business.- Negotiate and close partnership agreements that align with our business goals.

Sales and Revenue Growth:

- Meet or exceed sales targets and revenue growth objectives.- Develop and maintain a pipeline of potential clients and opportunities.

Market Analysis and Research:

- Conduct market research and analysis to identify trends, opportunities, and challenges inthe A2P SMS space.Primary Responsibilities:

Responsible for identifying and pursuing new business

Accountable and responsible for the preparation of business plans, cases for new businesses and financial analysis

Lead the preparation of compelling proposals, presentations, and marketing materials.

Responsible for the management of strategic partnerships

Build market position by locating, developing, defining and closing business relationships

Identify trendsetter ideas by researching industry and related events, publications and announcements

Screen potential business deals by analysing market strategies, deal requirements and financials

Promote the company's brand to ensure it has a recognised global brand and appeal

Develop and support the company with marketing initiatives through various forums

Examine risk and potential for business opportunities

Develop processes and procedures in the unit and ensure compliance with the legal requirements, industry regulations, organisational policies and professional codes.

Any other duties that may be assigned by the Commercial Director and or Company Executives.

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