Media Manager - Integrated & Performance at Telecel Ghana

Telecel Ghana

  • Accra
  • Permanent
  • Full-time
  • 1 month ago
Job DescriptionRole purpose:Own end-to-end media strategy, planning governance, budget control and performance accountability across traditional, non-biddable digital and biddable performance channels delivered through a hybrid agency model.
The role exists to maximise ROMI, strengthen brand equity, improve media efficiency and ensure paid distribution power remains strategically controlled and executed.
The role is a critical lever in delivering Telecel's strategic Brand agenda roadmap ensuring sustained growth in brand salience, mental availability, trust, and relevance across priority audiences including mass, youth, SMEs and digital-first consumers.Key Accountability and Decision Ownership:1. Long-Term Integrated Media Strategy & Brand Health Stewardship
  • Develop annual and multi-year media frameworks aligned to Telecel's Brand health agenda roadmap.
  • Drive sustained Share of Voice leadership in priority categories.
  • Balance long-term brand building with short-term performance delivery.
  • Ensure consistent visibility of brand purpose, CSR platforms and strategic initiatives.
KPIs:– Share of Voice vs competitors
– Brand awareness and consideration contribution
– Reach and frequency efficiency2. Media Buying Governance & Performance Accountability
  • Own total media budget allocation and reallocation decisions.
  • Approve agency-led biddable and performance media strategies.
  • Set CPA, CPM, pacing and optimisation guardrails.
  • Lead weekly performance reviews and direct optimisation priorities.
KPIs:– CPA / CPI vs targets
– ROMI improvement YoY
– Budget variance ?2%3. Sub brands, CSR & Strategic Initiative Acceleration
  • Lead paid media frameworks for Telecel Cash & Enterprise business awareness, acquisition, trust and usage.
  • Ensure CSR initiatives achieve sustained reach and positive association.
  • Partner Digital Marketing Manager on acquisition-to-activation efficiency.
KPIs:– Sub brands awareness & acquisition efficiency
– CSR awareness uplift4. Innovation & Media Futures
  • Pilot emerging channels, youth-centric platforms and addressable formats.
  • Position Telecel as a first-mover in disruptive media partnerships.
KPIs:– Innovation pilots delivered annually
– % of budget tested in new formats5. Agency & Partner Management
  • Lead statutory agency reviews and media commercial negotiations.
  • Enforce transparency, accountability and efficiency.
KPIs:– Agency performance score ?4/5
– Annual media savings / avoided costsCore Competencies:
  • Commercial media acumen and negotiation capability
  • Strong analytical and performance marketing literacy
  • Understanding of both traditional and digital media ecosystems
  • Budget ownership and financial discipline
  • Ability to challenge agency strategies using data
  • ROMI and efficiency-driven mindset
  • Cross-functional collaboration
  • Understands the fundamentals of media, integrated media channels planning, buying, and strategy
  • Understanding of Programmatic advertising based on hands on experience of managing display and video campaigns, across multiple channels and devices.
  • Demonstrate delivery of results across large scale brand and performance campaigns
  • Trading experience across open exchange, PMP and buying across all media types (Audio, Video, Display, Native etc).
  • Understanding of display and Programmatic technology (e.g., DSPs, DMPs). Knowledge of AdForm (Ad Server, DSP),
  • DBM, Double Verify advantageous.
  • Knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with DMPs, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation
Qualification required & ExperienceMust have technical / professional qualifications
  • Degree or Certificate in digital marketing
  • Platform certifications
  • Masters in Integrated Marketing communications, Digital Marketing, advertising or related field is a plus
  • Commercial media acumen and negotiation capability
  • Strong analytical and performance marketing literacy
  • Understanding of both traditional and digital media ecosystems
  • Budget ownership and financial discipline
  • Ability to challenge agency strategies using data
  • ROMI and efficiency-driven mindset
  • Cross-functional collaboration
Experience & Background:
  • 6-10 years media experience (agency or large advertiser)
  • Experience managing large media budgets
  • Exposure to performance media planning
  • Experience working across multi-channel environments
  • Proven track record of cost optimization
Location: AccraClosing Date: 24th March, 2026HOW TO APPLY

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