Marketing Manager

Greater Accra
Permanent
Full-time

3 days ago
Apply easily

The Senior Marketing Manager will lead the development and execution of strategic marketing initiatives for the company’s flavor and ingredient portfolio. The role focuses on driving product innovation, market expansion, and customer engagement within the food and beverage manufacturing sector. The ideal candidate will combine strong marketing expertise with industry knowledge of food flavors, trends, and regulatory standards.Key Responsibilities:

Develop and implement marketing strategies for flavor products across key segments (beverages, confectionery, dairy, snacks, etc.)

Identify market trends, customer needs, and emerging opportunities in the food and beverage industry

Lead product positioning, branding, and value proposition development for flavor solutions

Work closely with R&D to support new product development and innovation pipelines

Collaborate with sales teams to drive B2B customer acquisition and retention

Plan and execute marketing campaigns, trade shows, product launches, and client presentations

Conduct competitor analysis and market intelligence gathering

Manage key customer relationships and support business development efforts

Oversee digital marketing, content creation, and technical marketing materials (e.g., product specs, brochures)

Ensure compliance with food safety and regulatory standards in marketing communications

Manage marketing budgets and track ROI on campaigns

Qualifications & Requirements:

Bachelor’s degree in Marketing, Food Science, Business Administration, or related field

5–10 years of marketing experience, preferably in food ingredients, flavors, FMCG, or related industries

Strong understanding of food flavor applications and industry trends

Experience in B2B marketing (preferably supplying to manufacturers)

Knowledge of food regulations and labeling requirements

Proven leadership and team management experience

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