Marketing Manager

  • Greater Accra
  • Permanent
  • Full-time
  • 16 days ago
  • Apply easily
SummaryThe Marketing Manager is responsible for developing and executing marketing strategies that drive brand growth, increase market share, and enhance product visibility within the highly competitive FMCG sector. The role involves managing brand positioning, consumer insights, trade marketing activities, and promotional campaigns to achieve business objectives.Key Responsibilities1. Strategic Planning2. Brand Management3. Campaign & Promotion Management4. Trade Marketing & Sales Support5. Market Research & Consumer Insights6. Budget Management7. Team Leadership & CoordinationKey Performance Indicators (KPIs)
  • Market share growth
  • Brand awareness and equity
  • Sales growth and revenue targets
  • Campaign ROI
  • Product penetration and distribution coverage

BusinessGhana

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