Digital Marketing Manager by AccorHotel

Accor View all jobs

  • Accra
  • Permanent
  • Full-time
  • 2 months ago
Job DescriptionDo what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”What is in it for you:
  • Employee benefit card offering discounted rates at Accor worldwide.
  • Learning programs through our Academies.
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21.
Job DescriptionDigital Marketing ManagerThe Digital Marketing Manager will maintain and execute the hotel's Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and Online Travel Agency optimization.What you will be doing:
  • Build Digital yearly plan and budget for the hotel across Direct & Indirect channels.
  • Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, Public Relations, Food & Beverage.
  • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect).
  • Plan and execute all digital marketing activities including but not limited to emailing, social media, display, Metasearch and influencers.
  • Reporting and Analysis of Web Direct and Indirect performance.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals.
  • Ensure hotel's presence across key Social platforms relevant to the source markets and social content production.
  • Manage Hotel's online reputation.
  • Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
QualificationsYour Experience and skills include:
  • A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail.
  • A degree in Hospitality Management or Marketing and Communications
  • A combination of superior analytical skills and business acumen combined with strategic and creative vision.
  • Proven working knowledge of content management systems. Proficiency in MS Office is required.
  • Excellent English, both verbal and written.
  • Strong understanding of current digital marketing concepts, strategy and best practice.
  • Excellent Presentation and customer relationship skills.
  • Energetic and passionate to work.
  • Innovative approach to work
Closing Date :17th March, 2023HOW TO APPLY

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