Job Vacancy For Marketing Manager
Suma Rural Bank
- Bono Region
- Permanent
- Full-time
- The Marketing Manager shall be the head of the marketing department and shall be responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
- Will be required to set up the marketing department
- Responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
- The successful applicant shall lead the team to develop and implement a marketing programme that will be in alignment with the overall bank's strategic objectives set
- Direct, supervise and coordinate the marketing staff
- Collaborate with the management Team headed by the CEO to develop targeted marketing activities that will assist in the achievement of brand/agency goals
- You will facilitate, lead and manage new product development processes to come up with attractive, suitable and market responsive products for the bank
- Review the performance of the bank's products and services on monthly basis
- Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage's and website content
- Assure all forms of advertising meet compliance requirements and marketing standards
- Ensure the bank's website content is updated with relevant and up-to-date resources and information to help customers and the general public with their financial needs
- Conduct periodic market surveys to assess consumer taste and general market dynamics
- Conduct regular feedback exercises to monitor customer satisfaction and ongoing service quality
- Monitor and coordinate staff participation in local events in a manner that will enhance credibility of the bank
- A minimum of a good first degree or level 3 professional qualification in marketing or an equivalent qualification from a recognised institution
- The preferred candidate will have at least 5 years of demonstrable experience as a marketer or in a related field
- At least 5 years of working experience in the industry, 3 years of which should have been in a management position on a grade not lower than a Banking Officer
- Age Limit: 30 - 45 years
- Excellent written and oral communication skills
- Excellent quantitative and qualitative reporting skills
- Good leadership skills
- Must have a good knowledge of the T24 banking application software
- Ability to deliver high quality output with minimal error rate
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