Senior Digital Marketing Executive - Quao Realty

Quao Realty

Accra
Permanent
Full-time

1 month ago

Join the team behind some of Ghana’s most design-led homes and lead a digital strategy that reflects lasting value, thoughtful scale, and brand clarity.About the RoleAt Quao Realty, we do not build just to impress. We build to endure. Our approach to real estate is rooted in refined living, long term investment value, and a deep respect for architectural integrity. As Senior Digital Marketing Executive, you will shape how these values show up in the digital world. You will be responsible for owning the digital marketing strategy from end to end. This means not only generating leads but creating meaningful online experiences that reflect the brand’s vision and drive results.[ad]This leadership role requires both strategic thinking and hands on execution. You will work closely with senior management, design teams, content creators, and external partners to build a digital presence that is intelligent, elegant, and effective.Key Responsibilities

Develop and execute a digital marketing strategy that aligns with Quao Realty’s tone, audience, and commercial goals
Oversee the performance of the company website with a focus on user experience, lead capture, and content flow
Manage paid digital campaigns across Google, Meta, and LinkedIn with a focus on serious buyers locally and abroad
Build and manage lead generation and automation funnels that guide prospects from interest to inquiry to conversion
Track campaign performance using GA4 and other tools and report on insights that inform strategic decisions
Collaborate with sales and CRM teams to align digital marketing activities with the broader customer journey
Implement and maintain SEO strategies to improve organic traffic and long term brand visibility
Manage third party vendors and freelancers, ensuring quality output and adherence to deadlines
Provide guidance on content strategy including newsletters, landing pages, and social media assets
Ensure consistency and clarity across all digital touchpoints

Preferred Experience

A background in luxury real estate, high end design, hospitality, or architecture based brands
Familiarity with platforms such as Meqasa, Airbnb, Jiji or other regional property listing tools
Experience with CRM systems such as HubSpot or Zoho especially with automation workflows
Understanding of digital buyer journeys particularly for the Ghanaian diaspora and investor market

[ad2]What You’ll Need

At least five years of experience in digital marketing or growth strategy
Deep knowledge of Google Analytics GA4 Meta Business Suite and SEO platforms
Strong project management and vendor coordination skills
Excellent communication and reporting abilities
A clear appreciation for premium brand design and visual storytelling
A proactive mindset and attention to both big picture outcomes and fine detail

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