Digital Marketing Executive - KMK Entertainment Limited

• Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
• Optimize campaigns to improve key performance metrics.

• Manage and grow our social media presence across all digital channels.
• Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

• Conduct keyword research and analysis to improve SEO rankings.
• Work with the content team to produce high-quality, engaging content optimized for search engines.

• Monitor and report on performance metrics to assess the effectiveness of marketing campaigns.
• Use analytics tools such as Google Analytics to gather insights and inform future strategies.

• Develop and manage email marketing campaigns, including newsletters, promotions, and customer retention initiatives.
• Segment email lists and personalise email content to improve engagement and conversion rates.

• Identify and manage relationships with relevant influencers, affiliates, and partners to boost our brand presence and reach.

• Bachelor’s degree in Marketing, Business, or a related field. 2-3 years of experience in digital marketing, preferably within the betting or gaming industry.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with SEO, PPC, email marketing, and social media.
• Proficiency in marketing software such as Google Analytics, HubSpot, and Hootsuite.

• Excellent communication and interpersonal skills.
• Creative thinking with the ability to generate innovative marketing ideas.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and manage multiple projects simultaneously.

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, dynamic environment.
• Career growth and development opportunities.
• A fun and supportive team culture.

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