Executive Head - Western Central at Telecel Ghana

• To implement and advise on regional sales and distribution strategy for all channels to drive growth in market share.
• To develop and advise on regional mobile and fixed channel distribution including SME prepaid lines across the country and grow electronic airtime contribution.
• To grow acquisition and revenue market share across all channels in the region.
• Implement and advise on Telecel Mobile Financial services strategy for acquiring new customers and growing the portfolio through unmatched customer experience in the region.
• To drive acquisition for Fixed Products and serve as the link between the major stakeholders in the region.
• Responsible for the overall Business health of the Consumer Mobile and Fixed businesses and the Mobile Financial Services in the region.
• Manage and develop team capability in the region.

• Leadership of the Distribution and Acquisition teams to deliver value and growth in the region.
• Leadership in delivering efficient distribution for all channels through improving distribution, return on Investment in the region.
• Develop appropriate performance metrics and measures to monitor progress against targets, taking appropriate managerial action to ensure all sales targets for all channels are exceeded in the region.
• Liaise with the Customer Experience team to implement Customer Experience strategy across channels (Sales, Retail shops, Associate Distributor shops etc.) in the region.

• Use market and customer-based insights to acquire customers in the regions .
• Identify market trends, opportunities, and risks to define future propositions and promotions that drive customer acquisition and growth in the regions.
• Responsible for the P&L [business case] of the acquisition offers for all areas of Mobile Money in the region.
• Work with internal teams to develop agency briefs & further research strategies (including discussion guides, questionnaires, marketing briefs and product descriptions) for the region.
• Drive Mobile Money innovations to diversify Telecel Ghana revenue stream in the regions
• Ownership and management of the relationship with new Mobile Financial Services Business customers [acquisition plus first 3 months with Telecel] in the region.
• Ensure the business meets any external (regulatory) requirements appropriately in their field in the region.
• Deliver regional Mobile Money targets.
• Drive and Motivate team to achieve regional sales targets.

• Work with the Experience team to lead and inspire Telcel's direct experience channels in the region.
• Execute the experience strategy in the region.
• Contribute inputs into overall customer experience strategy.
• Responsible for CXX delivery in the region.

• Overall responsibility in managing regional Sales and Distribution budget to deliver efficiency.
• Managing regional Distribution and Sales costs to deliver positive return on Investment.
• Identify operational and staff requirements to achieve operational effectiveness and to meet regional objectives.

• Collaborate with HR Business Partner to identify gaps and develop capacity and capabilities of the regional team
• Develop talent matrix in managing succession planning within region.
• Adherence to health, safety, and wellbeing standards in the region.

• Experience in delivering market insights and lead strategy within a large and complex organization.
• Over 5 years' experience in senior position.
• Experience in the Mobile money services industry in emerging markets.
• Experience in the Fixed industry in emerging markets.
• Proven capability of working within an environment of rapid operational and cultural changes.
• Ability to communicate at all levels of the organisation.
• Ability to coordinate and work with multiple teams of the organization to resolve issues
• English - Fluent
• Local language - Conversational

• Masters/Equivalent degree in Sales & Marketing or related fields.
• Proficiency in Microsoft Office particularly Excel.
• Strong analytical skills and problem-solving skills.

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