Digital Marketing Strategist - KCoHAS

Accra
Permanent
Full-time

1 month ago

Klintaps University College of Health and Allied Sciences (KCoHAS) is not just educating students; we are cultivating the next generation of healthcare pioneers in West Africa. As a premier private institution affiliated with the prestigious University of Cape Coast, we offer specialized, high-demand Bachelor's and Master's degree programs—including BSc. Radiography, BSc. Diagnostic Medical Sonography, and Master of Public Health. Our unique educational model provides a powerful competitive advantage by embedding Artificial Intelligence, Entrepreneurship, and Problem-Based Learning into the core curriculum.We are on a mission to attract the brightest minds and tell our powerful story of innovation and excellence. We are looking for a marketing leader to amplify our voice, build our digital footprint, and drive the future growth of our university.The OpportunityThis is a pivotal role for a visionary digital marketer to architect and execute the comprehensive digital strategy for West Africa's premier health sciences university college. As the Lead Digital Marketing Strategist, you will be the driving force behind our online presence, responsible for dramatically enhancing our brand visibility, driving qualified prospective student inquiries, and shaping the digital student recruitment journey from awareness to enrollment.[ad]This is more than a marketing job; it's an opportunity to build and own the digital marketing function, working in close collaboration with admissions and academic leadership. We are seeking a data-obsessed storyteller who blends creative intuition with analytical rigor and who thrives on achieving measurable results that directly impact our institution's success.Key Responsibilities1. Strategy Development & Leadership:

Develop, implement, and own the university's overarching digital marketing strategy to achieve key objectives related to brand awareness, lead generation, and student enrollment targets.
Define and manage the digital marketing budget, ensuring optimal allocation across channels and a strong, measurable return on investment (ROI).
Conduct comprehensive market, keyword, and competitor analysis to identify opportunities, threats, and key areas for growth.
Serve as the in-house expert on all things digital, staying ahead of trends in higher education marketing, SEO, social media, and paid advertising.

2. Lead Generation & Student Recruitment Funnel Management:

Design, launch, and optimize multi-channel lead generation campaigns, including Pay-Per-Click (PPC) on Google Ads, paid social media advertising (Meta, LinkedIn), and search engine optimization (SEO).
Architect and manage our email marketing strategy, creating automated nurture campaigns and targeted communications for different segments of the prospective student journey.
Work in close partnership with the Admissions team to align marketing efforts with recruitment goals, ensuring a seamless transition from lead to applicant.
Analyze and optimize the entire digital conversion funnel, from landing page performance to application submission rates.

3. Content & Brand Narrative:

Oversee the creation and execution of a compelling content strategy that positions KCoHAS as a thought leader in health and allied sciences.
Manage all official social media platforms (Facebook, Instagram, LinkedIn, X, YouTube) not just as broadcast channels, but as platforms for community building, student engagement, and brand storytelling.
Ensure all digital content is high-quality, on-brand, and SEO-optimized, reflecting the KCoHAS brand voice of excellence, innovation, and professionalism.
Author and edit persuasive copy for websites, ad campaigns, email newsletters, and social media.

4. Analytics, Reporting & Optimization:

Establish, monitor, and report on key performance indicators (KPIs), including website traffic, cost per lead, conversion rates, and campaign ROI.
Utilize tools like Google Analytics (GA4), Google Tag Manager, SEMrush, and native social media analytics to derive actionable insights and drive continuous improvement.
Prepare and present regular, insightful performance reports to senior leadership, translating complex data into clear strategic recommendations.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
A minimum of 2 years of progressive experience in digital marketing, with at least 1 year in a strategic or leadership capacity.
Demonstrated expertise in developing and executing successful SEO/SEM strategies and PPC campaigns (Google Ads, Meta Ads).
Advanced proficiency with Google Analytics (GA4), Google Tag Manager, and data visualization tools.
Hands-on experience managing professional social media channels and using scheduling/analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
Proven experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) and developing lead nurture campaigns.
Exceptional copywriting and content creation skills, with a portfolio of work to prove it.

[ad2]Preferred Qualifications

Direct experience in the higher education sector, specifically in student recruitment marketing, is highly desirable.
Proven Video Editing Skills are a BIG plus.
Experience in marketing to audiences in Ghana and across West Africa.
Working knowledge of Customer Relationship Management (CRM) systems (e.g., Slate, Salesforce) and their integration with marketing efforts.
Basic graphic design skills (Canva, Adobe Spark) or experience providing clear direction to graphic designers.
A Master's degree in a relevant field is a plus.

What We Offer

A competitive salary and a comprehensive benefits package.
A key leadership role with strategic autonomy and the chance to make a significant impact.
The opportunity to build a best-in-class digital marketing function for a leading university.
A collaborative and mission-driven work environment focused on innovation and growth.

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