Sales & Digital Marketing Specialist at Esoko

Esoko

  • Accra
  • Permanent
  • Full-time
  • 1 month ago
Esoko Limited is a leading African agritech company using digital technology to improve the productivity, profitability, and resilience of smallholder farmers. We deliver digital advisory services, farmer profiling, and real-time data solutions to support governments, NGOs, and agribusinesses in scaling agricultural interventions and reaching underserved rural communities.We are passionate about inclusive growth, technology for good, and partnerships that create measurable impact. As we expand our presence, we are looking for a capable and purpose-driven professional to help us grow.Position OverviewWe are hiring a Sales & Digital Marketing Specialist to lead client acquisition, digital engagement, and promotion of Esoko’s core services. The ideal candidate will have a strong command of sales techniques, digital tools, and AI-driven marketing solutions. This role demands someone who can build professional relationships with institutional clients, deliver persuasive presentations, and drive adoption of Esoko’s digital platforms.We encourage qualified women to apply as part of our commitment to gender inclusion in tech leadership.Key ResponsibilitiesClient Acquisition & Sales
  • Promote and sell Esoko’s digital services—such as mobile advisory, farmer data management, and digital extension tools—to organizations including NGOs, government agencies, and agribusinesses.
  • Identify new business opportunities, generate leads, and nurture partnerships with institutional clients.
  • Prepare and deliver product presentations and demos tailored to the client’s needs and context.
  • Manage all stages of the client engagement process—from outreach and proposal development to negotiation and closing.
Digital Marketing Strategy
  • Plan and execute digital campaigns to increase visibility and generate interest in Esoko’s solutions.
  • Use tools like Meta Business Suite, Google Ads, Mailchimp, and WhatsApp Business to reach target audiences.
  • Apply AI-powered marketing tools (e.g., ChatGPT, Canva AI, HubSpot) to create and automate personalized campaigns.
Content Creation & Communication
  • Develop clear, persuasive marketing content, including proposals, pitch decks, email campaigns, and case studies.
  • Translate technical product features into easy-to-understand benefits for different client segments.
  • Maintain brand consistency across all communication and engagement platforms.
Performance Tracking & Reporting
  • Monitor the performance of digital campaigns and client acquisition efforts using analytics and CRM tools.
  • Generate reports with actionable insights to guide sales and marketing strategies.
  • Present findings and recommendations to the leadership team for decision-making.
  • Track the performance of the sales and marketing activities on shared worksheet
Qualifications & ExperienceRequired:
  • Bachelor's degree in Marketing, Communications, Business, ICT, or related discipline.
  • At least 4 years of professional experience in sales, client engagement, or digital marketing.
  • Experience working with institutional partners such asdevelopment organizations, Agritech companies, government agencies, or large businesses.
  • Proficiency in digital platforms including Google Ads, Meta Suite, Mailchimp, and CRMs.
  • Strong presentation and public speaking skills—comfortable delivering demos and proposals to professional and executive audiences.
  • Excellent writing and communication skills with an ability to simplify complex ideas.
Preferred:
  • Previous experience in agriculture, Agritech, rural development, or working with donor-funded programs.
  • Familiarity with digital advisory tools or platforms designed for underserved communities.
  • Certification in digital marketing or use of AI marketing platforms.
What We Offer
  • The opportunity to work at the intersection of technology and social impact.
  • A diverse, innovative team that values learning and collaboration.
  • Competitive salary and performance-based bonuses.
  • Professional development and room to grow with a forward-thinking company.

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