Job Vacancy For Head of Marketing / Creative Director

• Manage the brands of the station, improving eyeballs and managing operations of the programming to ensure the company maintains market leadership position and increases its market share.

• Oversee implementation of Marketing strategy - including campaigns, events, digital marketing and PR
• Develop appropriate strategies for market leadership
• Development and implementation of the Brand strategy
• Research, analyse and interpret specific programme performance and develop appropriate strategies to sustain the gains of the shortcomings
• Manage brand interface with clients and propagate the image of the company's brand in a positive direction
• Develop client/Group relationship through various on-ground activities.
• Create strong brand affinity through events and ensure a high level of group visbility through effective promotional programmes and events
• Supervise the design and creativity of the graphics and brands in the unit
• Supervise the design and development of promos and of animations for design elements
• Develop the marketing strategy for new and existing products
• Work closely with company's sales team, enabling them to meet their commercial objectives by providing them appropriate tools, materials and presentations
• Ensure that the marketing objectives are implemented by the marketing team
• Work closely with product management team to define marketing materials and programmes
• Manage social media presence and direct programme to improve social media reputation recognition
• Develop and deliver marketing and communications strategies for the organisation
• Undertake continous analysis of competitive environment and consumer trends
• Manage the Marketing department to conform to the strategic direction of the company
• Work closely with the commercial team to generate revenue for all programmes and content
• Manage effective utilisation of financial resources as against approved budget
• Perform any other duties within the scope and intent of the job as may be required from time to time.

• Minimum of a Bachelor's Degree in Marketing from a recognised institution
• Must have a professional certification in Marketing
• Media and advertising experience in an advantage

• Minimum of 7 years relevant experience in a media house with at least 5 years supervisory experience
• Ability to formulate event policies
• Ability to conduct market research
• Excellent computer knowledge and the ability to use computer programmes and software
• Ability to design promotional strategies
• Ability develop creative and innovative ideas
• Ability to build and maintain effective relationships both internal and external
• Good understanding of Television Branding
• Excellent planning and organising skills
• Excellent leadership and supervisory skills
• Excellent interpersonal and relationship building skills

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