Job Vacancy For Marketing Executive
- Accra
- Permanent
- Full-time
Report To: Group Head, MarketingKey AccountabilitiesThe marketing executive will assist the Head of Marketing/Creative Director in all tasks - including all campaigns, events, digital marketing and PR for companies in the group. The executive will also play the role of a traffic officer and be responsible for the flow of work in and out of the marketing/creative department. Other responsibilities will include:
- Conceptualizing and developing marketing campaigns
- Conducting audience and competitor research to inform strategy
- Devising and presenting ideas and strategies
- Planning and staging promotional activities
- Writing and proofreading creative copy
- Developing ideas for promotions for graphics team
- Contributing ideas consistently to help build all MG brands
- Developing ideas for all-media creatives
- Liaising with commercial to monetise all content and marketing interventions
- Liaising with digital to create content and campaigns for social media
- Putting together presentations for all marketing interventions
- Monitoring all persons and departments that report to marketing, including makeup and sets
- Performing any other duties that will help grow the different brands in the company
- Coming up with creative promos and montages for all shows on TV and radio
- Developing marketing interventions that promote all Media General brands effectively and influence revenue and share of audience
- Creating innovative advertising campaigns
- Adherence to all rules and regulations of the company
- A minimum of HND in Marketing or Business Administration or its equivalent
- A minimum of 2 years working experience in media branding or in a similar role
- Effective report writing skills
- Ability to stay updated through experience and acquiring more knowledge on the job
- Must be a good team player
- Effective communication skills
- Willingness to work flexible hours
- Ability to engage with different levels of the workforce
- Strong ethical values
- Good communication and interpersonal skills
- Ability to work under pressure and tight timelines
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