Job Vacancy For Head of Brand Marketing

  • Accra
  • Permanent
  • Full-time
  • 30 days ago
Job Vacancy For Head of Brand MarketingJob Purpose
  • Lead the brand marketing team in-country to execute winning insights-based programs, integrated commercial strategies abd aligned plans which deliver activations that win in the market
Key Roles and Responsibilities
  • Oversee the growth and health of all brands in country, leads through the Line campaigns that build equity, awareness and trial
  • Guides the deployment of high level resources to the portfolio
  • Supports the translation of prioritised opportunities into winning strategic plans working with BU lead
  • Builds a passion for brands and their positioning throughout the business in country
  • Lead and drive brilliant execution of local, regional and global brands
  • Supports delivery of brand strategy and objectives in line with creative platform through high quality, winning activity plans
  • Ensure activities which win in the market are delivered, measured and evaluated rigorously
  • Provides clear lines of communication of activities & execution standards to channel & sales
  • Leads and motivates effective multiagency teams on activation
Key KPIs
  • Brand Power, Market share, Innovation OTIF
Qualification Required & Experience
  • Degree (marketing, business not mandatory)
  • 7 years of marketing experience (similar experiences in between is acceptable)
  • Strong leadership qualities
  • Good conceptual and analytical abilities
  • Networker and influencer
  • Financially literate
  • Ability to handle complex situations under pressure and manage multiple priorities
  • Clear, concise communicator profile
Location: AccraHow To Apply For The JobSend application to:zcc.peoplerecruitment@mu.ab-inbev.comClosing Date: 25 January, 2021

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