Digital Marketer - Telit Mall

Telit Mall

  • Accra
  • Permanent
  • Full-time
  • 2 months ago
Telit Mall is a fast-growing e-commerce platform specializing in high-quality security cameras, smart lighting systems, and home automation solutions. We help customers protect and enhance their homes and businesses through cutting-edge technology.Job SummaryWe’re looking for a creative and tech-savvy Digital Marketer with strong graphic design and video editing skills to lead our digital marketing efforts. You’ll be responsible for developing and executing high-impact campaigns across SEO, PPC, social media, email marketing, and content creation, while also designing engaging visuals and videos to showcase our products.Bonus: Experience in website design and development** (Shopify, WordPress, or WooCommerce) is a plus, as you’ll help optimize our online store for conversions.[ad]Key ResponsibilitiesDigital Marketing & Advertising
  • Develop and execute performance-driven digital marketing strategies to increase traffic, leads, and sales.
  • Manage Google Ads, Meta Ads, and retargeting campaigns with a focus on high-converting keywords (e.g., “best security camera,” “smart floodlight”).
  • Optimise SEO (on-page, technical, and backlink strategies) to rank for product-related searches.
  • Run social media marketing (Facebook, Instagram, TikTok, YouTube) to boost engagement and brand awareness.
  • Implement email marketing (abandoned cart flows, promotions, newsletters) to drive repeat sales.
2. Graphic Design & Video Editing
  • Create eye-catching visuals (banners, ads, infographics) using Canva, Adobe Photoshop, or Illustrator.
  • Edit product demo videos, tutorials, and promotional clips (using In shot ,Cap Cut, Premiere Pro, or DaVinci Resolve or any other).
  • Design social media posts, GIFs, and short-form videos optimized for each platform.
  • Ensure brand consistency across all marketing materials.
3. Website Optimisation (Advantage Skill)
  • Assist in landing page design and A/B testing to improve conversion rates.
  • Basic Shopify/WooCommerce/WordPress skills to update product pages, blogs, and UX elements.
  • Troubleshoot minor website issues and collaborate with developers for larger updates.
4. Analytics & Reporting
  • Track KPIs (ROAS, CTR, conversion rates) using Google Analytics, Meta Ads Manager, and Hotjar.
  • Generate monthly performance reports and suggest data-driven optimizations.
[ad2]Required Skills & Qualifications? Must-Have:
  • 2+ years in digital marketing, preferably in e-commerce, electronics, or home security.
  • Strong graphic design skills(Canva/Adobe tools).
  • Proficient in video editing (Cap Cut, Premiere Pro, or similar).
  • Experience with Google Ads, Meta Ads, SEO, and email marketing.
  • Analytical mindset with Google Analytics & data interpretation skills.
? Big Advantage (Preferred Skills):
  • Basic website design/development (Shopify, WordPress, WooCommerce).
  • Knowledge of UX/UI principles for e-commerce.
  • Experience with 3D product visuals
Why Join Telit Mall?
  • Competitive salary
  • Work with cutting-edge security & smart home products.
  • Flexible hours & remote work options.
  • Opportunity to grow into a Digital Marketing Lead role.
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