Pay-Per-Click (PPC) Specialist

  • Greater Accra
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
Job SummaryWe are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant channels. You will play a key role in increasing online visibility, driving high-intent traffic, and improving conversions for flights, hotels, and holiday packages.Key Responsibilities
  • Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and other paid channels.
  • Conduct keyword research, competitor analysis, and audience segmentation to improve campaign targeting.
  • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, conversions) and prepare weekly and monthly reports.
  • Collaborate with the SEO, Content, and Creative teams to improve landing page quality and ad relevance.
  • Stay current with digital advertising trends and recommend new strategies to maximize ROI.
  • Manage budget allocations and bid strategies to ensure cost efficiency and performance.
  • A/B test creatives, ad copy, and landing pages to enhance campaign performance.
  • Ensure alignment of PPC campaigns with seasonal marketing goals (e.g. Summer Sales, Black Friday, Travel Fairs, etc.)
What We Offer
  • Competitive salary and performance-based bonuses
  • Work with a dynamic, forward-thinking marketing team
  • Access to training and development programs
  • Opportunity to be part of Africa’s travel tech growth story

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