Marketer - Pur Lab Diagnostics Services

• Develop and execute marketing plans and campaigns to promote the organization’s services.
• Manage the company’s digital presence, including social media, email marketing, and website content.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Coordinate the design and production of promotional materials (flyers, brochures, ads).
• Organize and represent the company at marketing events, health fairs, and community outreach programs.
• Maintain and grow customer databases and support client retention strategies.
• Collaborate with the sales and business development teams to support lead generation.
• Track and report the effectiveness of campaigns using tools like Google Analytics, CRM, etc.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 1–2 years of relevant marketing experience (healthcare or service industry preferred).
• Proficiency in digital marketing tools (social media platforms, email tools, SEO basics).
• Basic design skills (Canva, Adobe, etc.) are an added advantage.
• Strong written and verbal communication skills.

• Creativity and innovation in campaign development
• Strong analytical and problem-solving skills
• Excellent interpersonal and communication abilities
• Ability to manage multiple projects and meet deadlines
• Passion for marketing, branding, and customer engagement

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