Job Vacancy For Analyst, Customer Knowledge Management
- Accra
- Permanent
- Full-time
- Support the application of analytics to build customer knowledge base. Drive customer insights through synthesis of customer behaviour and business resources to enhance Product and Services development; and overall Customer Experience delivery.
- Develop customer segmentation based on usage and other behavioural patterns
- Assist the business in the understanding of customer groups and behaviour trends
- Support the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)
- Data mining related to customer lifecycle management
- Support data-warehousing activities
- Support for BI projects that impact CLM and CVM
- Support the conduct and execution of all Market research activities - liaising with internal stakeholders to provide customer data when required.
- Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives
- Provide information and data in accordance with defined objectives in response to specific requests by stakeholders
- Dynamic and highly competitive telecommunication & ICT industry
- Highly regulated environment
- Regionalization structure implication
- Performance driven environment
- Developing sophisticated Client base
- Diverse cultural environment
- Active Media Engagement & Brand Reputation
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