Retail and Bulk Distribution Lead - Dekan
Dekan
- Accra
- Permanent
- Full-time
- Oversee the daily operations of all company-operated and affiliated retail outlets, ensuring consistent service quality, brand standards, and profitability.
- Ensure retail stations operate within budget and in compliance with health, safety, and environmental standards.
- Develop and implement systems for site performance evaluation and operational audits.
- Supervise station managers, pump attendants, and retail supervisors, providing training and coaching to drive high performance.
- Lead the expansion and optimization of the retail network in alignment with corporate growth objectives.
- Manage relationships with bulk consumers, commercial clients, and institutional accounts.
- Oversee bulk fuel delivery scheduling, pricing, invoicing, and collections in coordination with the sales and finance teams.
- Monitor service delivery standards to ensure customer satisfaction and retention.
- Develop and execute strategies to meet and exceed retail and bulk sales targets.
- Analyse sales trends, customer preferences, and competitive activities to refine pricing and marketing approaches.
- Ensure real-time reporting of sales data from all outlets and provide performance dashboards for management.
- Coordinate promotional campaigns and loyalty programs to enhance market penetration.
- Design and implement operational and financial control mechanisms to detect and prevent revenue leakages, fuel losses, and theft.
- Ensure full compliance with regulatory requirements (e.g., NPA, GRA, EPA) and internal company policies.
- Regularly review, document, and update standard operating procedures (SOPs) for all retail activities.
- Develop and enforce credit policies to ensure prompt collection of receivables from bulk customers and retail partners.
- Monitor credit exposures and outstanding payments, escalating issues promptly.
- Work closely with the finance team to reconcile customer accounts and manage credit limits.
- Generate periodic credit risk and aging reports to support strategic decision-making.
- Implement systems that support customer vetting, credit evaluation, and automated reminders for overdue accounts.
- Track invoices issued to bulk and retail customers to ensure prompt payment.
- Coordinate with the finance team to reconcile payments and resolve discrepancies.
- Maintain accurate and up-to-date records of invoicing, collections, and payment status.
- Follow up diligently with clients on overdue invoices while maintaining professional relationships.
- Provide monthly reports on invoicing, collections, and cash flow status.
- Oversee product ordering, fuel stock level monitoring, inventory reconciliation, and product delivery across all retail stations.
- Collaborate with the logistics and depot teams to ensure uninterrupted product supply.
- Ensure physical stock matches financial records and develop exception reporting tools for accountability.
- Drive the digital transformation of retail operations through the implementation of fuel management systems, POS solutions, ERP integration, and automated reporting tools.
- Evaluate and upgrade technology platforms to improve efficiency, customer experience, and data accuracy.
- A bachelor’s degree in marketing, Business Administration, Social Sciences, or a related field. An MBA is an added advantage.
- At least 8 years’ management-level experience in an Oil Marketing Company or a similar industry.
- Proven record in B2B sales, fuel marketing, and commercial management.
- Excellent communication, negotiation, and team leadership skills.
- Proficiency in CRM systems, data analytics, and digital marketing tools
- Methodical thinker with operational discipline and market insight
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