Social Media Executive

• Oversees all company social media accounts management.

• Develops engaging, creative, innovative contents for regularly scheduled posts, which enlighten audience and promote brand-focused messages.

• Coordinates social media messaging with advertising departments, brands managers and quarterly or seasonal company goals.

• Audits and analyses social media presences, including digital advertising costs and returns.

• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media spaces.

• Exploring the potential value of social media sites that are not in the company’s repertoire.

• Continuously improve by capturing and analysing the appropriate social media data/metrics, insights and best practices, and then acting on the information.

BusinessGhana