Marketing Executive at Sahara Group

• The Marketing Executive is responsible for driving measurable business growth by executing data-driven marketing strategies that generate qualified leads, enhance brand equity, and support project sales. The role requires a strong focus on Branding, Holistic marketing and specialized in digital marketing performance, campaign analytics, and competitive positioning within the real estate and construction market.

• Develop and implement multi-channel marketing campaigns to achieve monthly/quarterly lead generation targets.
• Conduct data-driven market research on pricing, buyer behaviour, and competitor strategies.
• Provide actionable insights to guide product positioning, project launches, and promotional strategies.
• Ensure consistent brand identity across all digital, print, and on-site marketing materials.
• Develop high-quality content for websites, brochures, presentations, and media releases.
• Administer social media accounts, property portals, and digital platforms to maximize visibility and engagement.
• Conduct market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
• Manage digital platforms including company website, social media, email marketing, and online advertising.
• Oversee offline marketing efforts such as billboards, brochures, events, property exhibitions, and PR campaigns.
• Drive SEO, SEM, and content marketing strategies to enhance online visibility.
• Coordinate with creative agencies, designers, and media houses for branding and campaign execution.
• Prepare weekly/monthly dashboards on campaign performance, lead flow, and sales impact.
• Monitor KPIs to evaluate performance and effectiveness of the campaign

• Excellent communication, presentation, and negotiation skills.
• Ability to adapt quickly to market shifts and deliver under tight timelines.
• Strong understanding of real estate and construction industry dynamics.
• Proficiency in digital marketing tools, CRM, and analytics platforms.
• Creative thinking with the ability to design engaging campaigns.
• Strong organizational and project management abilities.
• Ability to work under pressure and meet deadlines.

• Bachelor's degree in construction management, Marketing, Business Administration, Communications, or a related field.
• Professional certification in Digital Marketing is highly desirable.
• Minimum of 5 years' experience in marketing, preferably within the construction or property development sector.
• Demonstrated experience in running successful digital campaigns with measurable results.
• Strong portfolio of previous marketing projects, such as campaigns, events, or digital performance metrics.
• Knowledge of the Ghanaian Construction market and consumer trends will be an added advantage.

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